Today Avocados Australia Limited, the representative body for the Australian avocado industry, announced its much-anticipated entry into the Indian market, accompanied by cricket icon Brett Lee as their esteemed brand ambassador. The announcement was made at Avocados Australia's Launch Trade Reception held at the Australian High Commission in New Delhi in India. This exciting collaboration marks a significant milestone for both Australian avocados and the Indian fresh fruit market. Reputed for their superior quality and health benefits, Australian avocados are set to give the Indian taste buds an amalgamation of flavour, texture and nutrition. With Brett Lee as a brand ambassador, this launch aims to introduce a premium and healthy option to the Indian households, promoting the incorporation of avocados into everyday meals and snacks.
The avocado market in India is gaining momentum. Avocado consumption has increased in India, with global demand also witnessing a significant surge over the past decade. Avocado is a healthy addition to all diets and is particularly perfect for those eating vegetarian diets. The Australian avocado industry is growing rapidly, Australia produced just over 115,385 tonnes of avocados in 2022/23 and Australian production is forecast to increase strongly over the next few years to approximately 170,000 tonnes by 2026. In line with this production growth, Aussie growers are committed to developing new overseas markets such as India. Increased exports will be critical for the future viability of the Australian avocado industry.
