Coles has continued its commitment to help Australian household budgets go further, and give customers important price reassurance, by announcing it will drop and lock the price of more than 300 new items across supermarkets and online from 18 January until after the Easter Weekend, 11 April 2023.
The second phase of DROPPED&LOCKED doubles the number of products from its first phase, including brands such as Kellogg's, Kleenex, L'Oreal, Morning Fresh, Gillette, Uncle Toby's, Four N Twenty, Arnott's, Steggles, McCain, Carman's, Cold Power as well as a collection of Coles' Own Brand products.
Coles Chief Executive of Commercial and Express Leah Weckert said the extensive list of popular products will help Aussie households save when entertaining this summer, getting ready for back to school and planning healthy mid-week meals - all the way through the long Easter weekend.
"We understand many Aussie households are feeling the pinch following Christmas and by dropping and locking the price of hundreds of popular and essential items we are honoring our commitment to helping Aussie budgets go further," Leah said.
"This latest round of DROPPED&LOCKED doubles the number of products compared to the first phase of the campaign and we're certain this extension will save Aussies millions of dollars over the coming months," she said.
A survey of more than 7,500 Coles customers found 82% are making changes to their grocery shopping to counter the rising cost of living. 1 in 2 are buying more discounts (57%), cooking more at home (51%) and cutting back on treats (55%)1.
In October 2022, Coles dropped and locked prices on 150 household favourite products. Whilst all of these will remain DROPPED&LOCKED until 31 January, some will also be extended at the lower price until 11 April 2023 including Free-range Chicken breast, Beef Sizzle Steak and No Hormone Beef Sandwich Steak.
In addition to DROPPED&LOCKED, Coles will continue to offer thousands of new specials each week, and of course the increasingly popular Flybuys points which can also be converted into cash discounts.
In an added bonus the overlap on timings means that for the next two weeks customers will benefit from both DROPPED&LOCKED 1 and 2 prices.
Key DROPPED&LOCKED 2 products:
| DROPPED&LOCKED PRODUCTS |
WAS |
NOW |
SAVE |
| Coles RSPCA Chicken Drumsticks |
$5.00 |
$4.50 |
10% |
| Coles Pork & Beef Bolognese Mince 500g |
$6.50 |
$6.00 |
8% |
| Coles Grass Fed Beef Stir fry |
$14 |
$13 |
7% |
| Coles Lamb Loin Chops |
$28.00/KG |
$23.00/KG |
18% |
| Dolmio Extra Pasta Sauce Bolognese 500g |
$4.00 |
$3.00 |
25% |
| Arnott's Vita-Weat Crispbread 250g |
$4.00 |
$3.50 |
13% |
| Coles Soft White Wraps 8PK |
$2.40 |
$2.00 |
17% |
| Tip Top White Hamburger Bread Rolls 6PK |
$4.30 |
$3.50 |
19% |
| Coles Kitchen Garlic Baguette 450g |
$2.90 |
$2.60 |
10% |
| Wholemeal and Grain Soft Wraps |
$2.40 |
$2.00 |
16.7% |
| Koala Jasmine Rice 1kg |
$4.00 |
$3.50 |
13% |
| Birds eye cauliflower rice |
$5.50 |
$4.90 |
10.9% |
| Uncle Toby's Breakfast Oat Bakes 260g |
$7.00 |
$6.30 |
10% |
| Carman's Oat Slices Golden Oat & Coconut 5PK |
$5.50 |
$4.90 |
11% |
| Kellogg's corn flakes gluten free |
$7.00 |
$5.95 |
15% |
| Vegemite Squeeze 200g |
$4.50 |
$4.00 |
11.1% |
| Capilano light and smooth upside down honey 340g |
$6.90 |
$6.20 |
10% |
| Gippsland Twist Yoghurt 160g |
$3.00 |
$2.50 |
16.7% |
| Cold Power Advanced Clean Laundry Liquid 4L |
$32.00 |
$21.00 |
34% |
| Somat Excellence Dishwashing Tablets 45PK |
$35.00 |
$21.00 |
40% |
Recipes featuring DROPPED&LOCKED products:
| Coles Lamb Loin Chops Large Tray |
Lamb loin chops with Greek salsa verde and creamy olive and fetta mash |
| Coles Beef & Pork Bolognese Mince 500g |
|
| Coles RSPCA Approved Chicken Drumsticks Large Pack |
