Universita Cattolica del Sacro Cuore
Only half (53%) of online advertisements for medicines are correctly categorized by consumers as legitimate or illicit. This result emerged from project CAPSULE, conducted by Transcrime, Joint Research Center of the Università Cattolica del Sacro Cuore in cooperation with the Inspection & Certification Department of the Italian Medicines Agency - AIFA and supported by Michigan State University's Center for Anti-Counterfeiting and Product Protection (A-CAPP). The project aimed to investigate consumers' awareness of substandard and falsified medicines (SFMs) and the risk of purchasing them online.
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