New insights reveal the enduring power of email with global and industry-specific trends in email engagement and performance
CONWAY, Ark., March 11, 2025 (GLOBE NEWSWIRE) -- Acoustic, a global marketing and customer engagement provider for B2C brands, today released its "2025 Marketing benchmark report: Measure how you stack up and learn tips to improve your strategy," offering a comprehensive analysis of the latest trends in email marketing, automation, and personalization. Despite the rise of new digital channels, the report reaffirms the importance of email as an engagement tool, with AI-driven automation and first-party data strategies reshaping the way brands connect with customers.
Email continues to be a critical touchpoint for brands, with global users projected to reach 4.89 billion by 2027. Boasting an average ROI of $36 for every $1 spent, it is also one of the most cost-effective methods for engaging with customers and realizing measurable business impact. To help brands utilize email more effectively, the "2025 Marketing benchmark report" reveals key insights, including:
- Email engagement rises when brands personalize based on preferences and behaviors. Across every region and most industries, automated and transactional emails, which are triggered by specific actions customers take like adding an item to their cart or completing a purchase, saw higher click-through and click-to-open rates than scheduled sends (e.g., general marketing blast emails). Because these types of emails are set up to respond to an individual's behavior and actions, they are typically more timely, relevant, and ultimately, more useful, leading to higher engagement with the content than generic scheduled emails.
- Automation boosts click-throughs but also leads to unsubscribes and bounces when not used effectively.
