Dementia Australia welcomes renowned country music singer and songwriter Adam Harvey as its newest Ambassador, coinciding with his headline performances at the Tamworth Country Music Festival.
Adam, a nine-time Golden Guitar Award winner, has a deeply personal connection to dementia. His mother's diagnosis inspired him to write his heartfelt song, Remember Me, which he will perform this weekend. Through his music and platform, Adam hopes to bring greater awareness to dementia and its impact on families across Australia.
"My mum's journey with dementia has been deeply challenging for my family, but it has also shown me the importance of understanding, support, and compassion," Mr Harvey said.
"I'm honoured to join Dementia Australia as an Ambassador, and I'm excited to use my voice to raise awareness about dementia, especially in rural and remote communities where support can sometimes be harder to access."
Dementia Australia CEO Professor Tanya Buchanan said she was delighted to welcome Adam Harvey as a Dementia Australia Ambassador.
"Adam's ability to connect with audiences through his music and his genuine commitment to raising awareness about dementia will have a lasting impact," Professor Buchanan said.
"His openness in sharing his personal experiences with his mother's dementia diagnosis highlights the importance of raising awareness and breaking down the stigma around dementia."
Adam's announcement as an Ambassador also comes ahead of the Tamworth Memory Walk & Jog, which will take place on Sunday 9 February at Bicentennial Park. The event invites the community to come together to raise funds and awareness for people living with dementia, their families, and carers.