AI's Role in Psychological Research Questioned

Mohammad Atari and colleagues explore the promise and peril of using large language models (LLMs) in psychological research, beginning by urging researchers to also ask themselves whether and why they should use LLMs—not just how they should use them. The authors caution against using LLMs as a replacement for human participants, noting that LLMs cannot capture the substantial cross-cultural variation in cognition and moral judgement known to exist. Most LLMs have been trained on data primarily from WEIRD (Western, Educated, Industrialized, Rich, Democratic) sources, disproportionately in English. Additionally, although LLMs can produce a variety of responses to the same question, under this seeming variance is an algorithm that will produce the most statistically likely response most often and less likely responses at proportionately lower frequencies. Essentially, a LLM simulates a single "participant" rather than a group—a point the authors underline by showing a marked lack of variance when administering a broad range of self-report measures to LLMs. The authors also warn that LLMs are not a panacea for text analysis, especially where researchers are interested in implicit, emotional, moral, or context-dependent text. Additionally, the "black-box" nature of LLMs makes them unsuited to many research contexts and makes reproducing results impossible as the LLMs are updated and change. Finally, LLMs do not outperform older tools, such as small, fine-tuned language models on many tasks. The authors conclude that while LLMs can be useful in certain contexts, the hurried and unjustified application of LLMs for every possible task could put psychological research at risk at a time when the reproducibility crisis calls for careful attention to rigor and quality of research output.