- The number of Alipay transactions made by outbound Chinese travelers across the 90 million-strong Alipay+ global merchants network increased by 30% y-o-y. The top destinations for Chinese travelers are Singapore, Japan, Malaysia, Hong Kong SAR, and South Korea, showing the highest growth rate in total Alipay spending.
- China inbound travel spending via Alipay surged by 150% y-o-y in the first five days of the Chinese New Year (CNY) holiday. The number of inbound travelers using their 13 home e-wallets supported by the Alipay+ solution nearly doubled y-o-y during the first four days of the holiday.
- Alipay's flagship Fortune Cards Campaign drew 600 million participants this year, reaching a cumulative of one billion users in the past decade since its launch in 2016.
HANGZHOU, China--BUSINESS WIRE--
During the 2025 Chinese New Year, Alipay recorded a significant increase in China's outbound and inbound travel spending.
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their international credit or debit card to their Alipay e-wallet for seamless payments and diverse digital services such as ride-hailing, hotel bookings, and purchasing plane and train tickets in China. Between January 28th and February 1st, travelers spent 150% more using Alipay at merchants across the Chinese mainland over 2024. Spending from visa-free origins rose by 200% year-on-year.
Since September 2023, the Alipay+ solutions have supported 13 leading payment apps1 in Asia to serve their roaming users across Alipay's 80-million-strong merchant network in China. During the first four days of the CNY holiday, the number of overseas e-wallet users making payments in China increased by 94% year-on-year. AlipayHK users topped the list, followed by Malaysia's Touch 'n Go e-Wallet, Macao SAR's MPay, Kazakhstan's Kaspi.kz, and Thailand's TrueMoney.
China native: New digital traditions drive consumer enthusiasm
In China, Alipay's flagship Fortune Cards Campaign has become a new tradition for celebrating the Chinese New Year. Users collect digital fortune cards for good wishes and potential monetary rewards. With 28 sets of fortune cards-from Marvel heroes to Pop Mart stars-this year's campaign has attracted 600 million participants. Utilizing technologies such as AR, AI, and Alipay Tap!, it continues to help merchants of all sizes-from street vendors to major brands-enhance consumer interactions. Now in its tenth year, the campaign has cumulatively reached over one billion users.
About Alipay
As the world becomes increasingly digital, Alipay has evolved from a trusted e-wallet into an all-in-one digital platform for daily services, connecting more than one billion consumers to over 80 million merchants across China. Alipay offers users a secure, seamless mobile payment experience and integrates over 10,000 services across sectors like travel, healthcare, tourism, and entertainment. With digital tools like Alipay Tap!, mini-programs, lifestyle accounts, Alipay enables merchants, institutions, and independent software vendors (ISVs) to enhance operational efficiency and effectiveness. In addition, Alipay is developing a new AI-driven open platform by integrating AI agents to deliver smarter, more personalized services to its users as well as facilitating the digital transformation of the service sector.
About Alipay+
Ant International's Alipay+ is a suite of cross-border mobile payment and digitalisation solutions that help connect global merchants to consumers. Consumers enjoy seamless payment and a broad choice of deals using their preferred payment methods while travelling abroad. Small and medium-sized businesses may use Alipay+ digital tools to enhance efficiency and achieve omni-channel growth.
