ZURICH, May 8, 2024 - Amcor (NYSE: AMCR; ASX: AMC), a global leader in developing and producing responsible packaging solutions, and AVON, a cosmetics, skin care and personal care pioneer with a 135-year history, today announced the launch of the AmPrima™ Plus refill pouch for the AVON Little Black Dress classic shower gels in China. The recycle-ready packaging will result in an 83% reduction in carbon footprint, and 88% and 79% reduction in water consumption and renewable energy respectively when it's recycled.*
In alignment with AVON's ambition to use 100% reusable, recyclable or compostable packaging material for its products by 2030, Amcor's research and development teams partnered with AVON to design and develop their first refill pouch with recycle-ready material. The AmPrima refill pouch is designed to provide a more sustainable packaging solution that also delivers the barrier properties, stiffness, graphics performance and run speeds matching unrecyclable alternatives, while also providing convenience to consumers.
"Amcor's AmPrima product range offers packaging options to help major brands, like AVON, reach their sustainability goals," said Roawin Luo, Global Director of Product Management at Amcor. "We are proud to deliver a recycle-ready solution that elevates the functionality and consumer appeal of such an iconic brand as AVON."
AVON recently accelerated its sustainability goals to also use 50% recycled content by 2030 for all plastic used (in weight), and help enable collection schemes in key markets. Abby Deng, Marketing Head of AVON China, said, "Our collaboration with Amcor, a global leader in packaging, is truly transformative. By integrating a refill format with a recycle-ready film material, we've innovated a fresh refill pack for our iconic AVON Little Black Dress shower gels." She added, "This partnership marks a significant milestone in our commitment to sustainability and innovation, allowing consumers to enjoy our high-quality products while contributing to a more environmentally friendly future. We look forward to bringing this exciting new product to the Chinese market and beyond, further strengthening AVON's position as a leader in sustainable beauty and personal care."
The 350ml refill pack for AVON's Little Black Dress classic shower gel is now available in China. AVON and Amcor teams are working on the Shimmer Shower gel anticipated to launch later this year, as well as a number of other planned recycle-ready solutions.
About Amcor
Amcor is a global leader in developing and producing responsible packaging solutions across a variety of materials for food, beverage, pharmaceutical, medical, home and personal-care, and other products. Amcor works with leading companies around the world to protect their products and the people who rely on them, differentiate brands, and improve supply chains through a range of flexible and rigid packaging, specialty cartons, closures, and services. The company is focused on making packaging that is increasingly lighter weight, recyclable and reusable, and made using an increasing amount of recycled content. In fiscal year 2023, 41,000 Amcor people generated $14.7 billion in annual sales from operations that span 218 locations in 41 countries. NYSE: AMCR; ASX: AMC
About AVON
More than a beauty company, AVON is a global movement: pioneering in listening to women's needs and speaking out for them; standing for what matters to them; and, supporting their endeavors.
We connect people through beauty, sharing passion, innovation, and expertise - affordably. Our award-winning beauty brands span make-up, skincare, fragrance, personal care, hair care, fashion and home, with products that people trust and that our Beauty Advisers are proud to recommend.
AVON uses the power of beauty to transform women's lives for the better.
*Carbon footprint comparison with Amcor's ASSET lifecycle assessment system, certified by the Carbon Trust. Comparison based on the legacy container versus the new AmPrimaTM Plus recycle-ready pouch.
