Apple Gangnam now open in South Korea

Apple Gangnam opened today in the heart of Seoul's bustling, world-famous Gangnam District. This new space invites customers to discover Apple's incredible lineup of products and services, and receive best-in-class support from highly knowledgeable specialists.

Customers can also participate in free Today at Apple sessions, including a limited-time Pop-Up Studio Spatial Audio listening experience featuring K-pop group, NewJeans, from ADOR. Participants are able to register at apple.com/kr/today/gangnam.

Senior vice president of Retail, Deirdre O'Brien, welcomes the first customers to Apple Gangnam.

Customers with the new iPhone 14 at Apple Gangnam.

A crowd of Apple team members and customers inside Apple Gangnam.

Customers explore Mac Studio inside Apple Gangnam.

An Apple team member discusses Apple Watch with a customer at Apple Gangnam.

A happy customer at Apple Gangnam in Seoul.

A customer explores Apple Pencil with iPad at Apple Gangnam.

Customers line up outside Apple Gangnam in Seoul.

A customer holds up the new iPhone 14 Pro at Apple Gangnam in Seoul.

Customers experience Spatial Audio with AirPods Max at Apple Gangnam.

A customer with two Apple Watch bands at Apple Gangnam in Seoul.

Multitalented artist and DJ Vakki performs at Apple Gangnam.

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