Apple Miami Worldcenter Launches in Downtown Miami
Apple
Apple's newest store in Miami opened this Friday, January 24, in the city's dynamic downtown district, where customers and members of the local community celebrated with the over 150-person-strong store team.
Shoppers can easily and seamlessly upgrade to iPhone 16 by taking advantage of Apple Trade In, various financing offers, carrier activation, and personalized setup - all in a uniquely designed store where everyone is welcome. Customers can shop the all-new lineup of iPhone 16, Mac, MacBook Pro, Mac mini powered by the M4 chip, Apple Watch Series 10, and AirPods models, and receive personalized shopping support from Apple team members.
To celebrate the opening of the store, Apple Miami Worldcenter will offer customized Today at Apple sessions highlighting the store's environment-centered design and natural elements, as well as special Made for Business events led by small business owners. Customers can explore upcoming Today at Apple sessions and book at apple.com/retail/miamiworldcenter .
Apple's Deirdre O'Brien and Eddy Cue greet customers in front of Apple Miami Worldcenter.
Excited customers line up outside the new store, located in Miami's buzzy downtown district.
A young guest gets an up-close look at the iPhone 16 lineup.
Apple Retail offers customers all the choices, all the ways to buy, and all the support they need.
A customer explores the latest Mac lineup.
A team member assists a customer at the store's iPad display.
Apple Miami Worldcenter is the company's 10th store in the city.
The store's team members are ready to help customers shop and set up new devices, provide personalized support, learn how to switch to iOS, and more.
A team member walks a customer through all of the features offered by Apple Vision Pro.
Customers show off commemorative Apple Miami Worldcenter picnic blankets.
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