The Australian Government is launching the first ever Australian government advertising campaign to showcase the diverse and rewarding careers available in primary health care.
Primary health care is a term that refers to non-hospital settings like general practice, aged care, mental health services, Aboriginal Community Controlled Health Organisations and other community health settings.
By showcasing the diverse, dynamic and rewarding career opportunities within primary health care, the campaign seeks to:
- attract new talent, including university health students and recent graduates
- inspire current healthcare professionals to consider primary health care pathways
- demonstrate the various pathways into the primary health care industry
- shift public perceptions by highlighting the impact, purpose and career growth opportunities in primary health care.
The campaign highlights allied health roles and promotes GP, nursing, midwifery and remote nursing careers.
The campaign website highlights the range of Australian Government programs and incentives available to support people pursuing these careers, alongside case studies of inspiring health professionals - many of whom were finalists or Medicare Champions at the 2024 Stronger Medicare Awards.
The new campaign will be delivered via a range of channels including television, social media, digital video and 'out-of-home' ads like billboards around TAFEs, universities and hospitals.
Information will be translated into Mandarin, Vietnamese, Arabic, Cantonese, Korean, Nepali and Punjabi.
A tailored campaign for First Nations people highlights the many rewarding ways primary healthcare professionals make a real difference, on the ground, in their communities.
