Australia Post is taking its annual Spread the Merry campaign to new heights this year with a continued focus on delivering joy and creating connection.
The new campaign, created by The Monkeys, tells the story of an inflatable Santa who has been blown away from his home on a suburban lawn and is off on a freewheeling airborne journey across Australia - spreading the merry as he flies.
Australia Post Chief Marketing Officer, Amber Collins, says that this campaign is all about creating a sense of joy and demonstrates that no matter where you are, the Australia Post team and network can help reconnect you with your loved ones this Christmas.
"We could all use an added dose of merry and our new Spread the Merry campaign perfectly brings together a feeling of fun, wonder and surprise. All of us at Australia Post are proud to be responsible for delivering parcels and cards full of joy right across Australia this festive season."
The new campaign, directed by The Bobbsey Twins, will air on broadcast television from 6 November, supported by radio and out-of-home, including a hero 3D billboard in Melbourne's CBD from 21 November. The campaign also includes a audio described version version of the commercial for the visually impaired, and an Auslan version for the hearing impaired.
The Monkeys Chief Creative Officer, Ant Keogh, adds, "This is the fourth Spread the Merry campaign we've made in collaboration with Australia Post, and we're really proud of how it's come together."
To view Australia Post's latest campaign, click here
Campaign Credits:
Australia Post
Chief Marketing Officer: Amber Collins
Head of Marketing Communications: Corrina Brazel
Senior Marketing Manager: Karen O'Connor
Marketing Manager: Emily Howat
Creative Agency: The Monkeys, part of Accenture Song
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Creative Directors: Hugh Gurney & Joe Sibley
Art Director: Ben Horewood
Copywriter: Michelle Canning
Head of Production: Romanca Mundrea
Group Content Director: Alex Ashby
Content Director: Adam Reeves Content Manager: Ella Goldberg
Media Agency: Wavemaker
Production Company: FINCH
Director: The Bobbsey Twins From Homicide
Managing Director: Corey Esse
EP: Loren Bradley / Claire Thompson Producer: Kat Latour
DOP: Sam Chiplin
Post Production: Atticus
Music: Sonar
ENDS
For further information, please contact:
Anna Garcia, Senior PR Manager, Australia Post M: 0409 402 966
Larissa Meikle
PR for The Monkeys M: 0401 508 601
