Tourist numbers from Vietnam have grown significantly following the pandemic, with nearly 178,000 visitors from Vietnam visiting Australia in the 12 months to August 2024.
The Albanese Government has been working to boost two-way tourism with Southeast Asia, creating jobs, and contributing to our economy.
Since launching Invested: Australia's Southeast Asia Economic Strategy to 2040, a year ago, we've been stepping up our efforts across Southeast Asia, and tourism with Vietnam is shaping up to be a huge success story.
Cooperation between the Australian and Vietnamese governments have delivered benefits for both countries, with Vietnam becoming Australia's fastest-growing inbound market and more Australians travelling to Vietnam than prior to the pandemic.
The Albanese Government has provided funding for a number of initiatives designed to attract more visitors from Vietnam, including the Vietnam Host Program, a new addition to the suite of online training courses delivered by the Australian Tourism Export Council (ATEC).
ATEC's programs, which are designed by leading industry professionals, help Australian businesses understand the needs of Vietnamese travellers and how to attract them.
ATEC's Meeting Place conference on the Gold Coast, which took place earlier this week, will continue to build momentum with Southeast Asia, with expert panels and Austrade briefings to highlight the growing opportunities for the region.
These opportunities are highlighted in new reports released by Asialink Business and the Griffith Institute of Tourism which identify the potential for continued strong growth in two-way travel between Australia and Vietnam, and provide business with insights and data to help inform their investments.
The government is supporting Australian businesses to embrace the enormous opportunities right on our doorstep.
