The Ballina Tourism Team is thrilled that Ballina has been awarded silver at the prestigious NSW Top Tourism Town Awards, hosted by Business NSW and the NSW Tourism Industry Council.
Competing against notable towns such as Newcastle, Kiama, Orange, Shellharbour, Murwillumbah, Ulladulla, Bathurst, and Grafton, Ballina's achievement was announced at the Local Government NSW Destination and Visitor Economy Conference in Wagga Wagga on Wednesday 29 May 2024. This showcases the vibrant appeal and acknowledges the dedicated efforts of all who contribute to Ballina's thriving tourism industry.
Alanah Ward, Team Leader of Visitor Services, shared her enthusiasm, "after an intense competition among 9 finalist destinations, which included public voting and the submission of a comprehensive four-day itinerary, editorial article, destination video, and detailed marketing campaign materials. Ballina stood out in the category for towns with a population over 5,000 residents along with Kiama who took out the gold award. This award recognises towns across New South Wales that exhibit a strong commitment to tourism and deliver an exceptional visitor experience."
Mayor Sharon Cadwallader expressed her pride, "winning the silver award is a remarkable recognition of the dedication and passion our community pours into making the Ballina Coast and Hinterland an engaging and inviting destination. This award is a celebration of our vibrant town and everyone who helps make our visitors' stays memorable. We are thrilled to have this award and are motivated to keep the momentum going!"
This award highlights the spirit of community and the significant role that tourism plays in supporting local economies. It is a testament to Ballina's vibrant charm and the collective efforts of all those who contribute to enhancing our visitors' experiences.
"The Ballina Tourism Team extends a heartfelt thank you to everyone who voted Ballina as the NSW Top Tourism Town. We urge everyone to visit and explore the wonders of the Ballina Coast and Hinterland", invited Ms Ward.
Image: Alanah Ward, Team Leader of Visitor Services, and Cr Eva Ramsey (centre) accepting Ballina's NSW Top Tourism Town Silver Award presented by the Hon. John Graham and Paula Martin, Executive Director NSW Tourism Industry Council.
