Gold Coast Lifeguards and volunteer surf lifesaving clubs will be extending beach patrols this summer to keep everyone safe during the busy holiday period with an important message to all beachgoers.
"We ask all Gold Coasters and visitors to be responsible and follow some simple rules when they visit the beach these holidays," Mayor Tom Tate said.
"Make sure you always swim between the flags and keep a close eye on your children at all times. Avoid swimming at night and don't swim under the influence of alcohol or other drugs.
"Beach conditions are unpredictable especially at this time of year and it's important to remember that if lifeguards can't see you and you get in trouble, they can't save you.
There will be 280 lifeguards patrolling 42 beaches from 7.30am to 6.30pm starting this Saturday 14 December until 31 January.
The City's annual Summer Surf Safety campaign will again focus on promoting beach safety messages to the most at-risk audiences, including young adult males and international visitors.
Earlier this year there were two drownings outside the flags on Gold Coast beaches with both being international visitors.
Already this summer, lifeguards have rescued 390 people and carried out over 8000 preventative measures.
Gold Coast Chief Lifeguard Chris Maynard explained that ocean conditions had been very dangerous this month with light easterly winds and consistent east swell causing strong rips close to the shore.
"Even if the water looks calm, the ocean can be unpredictable with conditions changing suddenly," Chris said.
"This, coupled with a surge in population and tourism means we will continue to expand our patrols and ensure the community is aware of the important rules that will keep them safe when they visit our beaches."
Key surf safety tips:
- Always swim between the red and yellow flags
- No flags = no swim
- Keep a close eye on your children at all times
- Never swim at night and never swim under the influence of alcohol or other drugs
- FLOAT to SURVIVE. If you are caught in a rip, don't fight it, FLOAT with the rip
- If you find yourself in trouble in the water, wave your arm to gain attention of nearby surfers or lifeguards
- If in doubt, don't go out
For more surf safety tips visit our beach safety page.
