: BIG W has officially opened its newest store in Port Adelaide, following a $4 million investment. The store offers exceptional value and convenience to the local community with everyday low prices, a streamlined layout and enhanced shopping experience, just in time for the festive season.
Employing approximately 52 team members, including 41 new team members who are joining BIG W for the first time, this new store serves as a hub of employment and opportunity within the local community.
Dan Hake, Managing Director at BIG W said: "We're thrilled to join the Port Adelaide community with a store designed to meet the everyday needs of local families. Our goal is to offer not only outstanding value but also a family friendly shopping experience and convenient services like Direct to Boot. This store has been designed with the community in mind, and we're excited to become a trusted destination in the area."
Inspired by customer insights, the store features on trend Clothing and Home areas and an interactive health and beauty department that invites customers to try items before purchasing. This interactive space allows customers to try new brands, resonating with younger, trend-focused shoppers. With the Australian beauty market expected to grow from $6.3 billion in 2022 to $8.4 billion by 2028, BIG W's approach is set to appeal to this expanding audience.
The Port Adelaide store also features a family-friendly atmosphere with designated spaces throughout, including an irresistible toy section including BIG W's own Somersault range alongside popular national brands. Big Bulk Buys, a fun filled Party Shop with Balloon inflation and an elevated fitting room experience adds a touch of comfort and luxury, making the shopping experience enjoyable from start to finish.
Hon. Susan Close MP, Deputy Premier and Member for Port Adelaide, said: "The addition of BIG W to the Port Adelaide Plaza will create local jobs, as well as attract more people to our area.
"The continued growth of the Plaza shopping precinct means that people will shop here in the Port, without having to travel out of the area, helping our local economy, and in line with the government's various measures that have seen Port Adelaide thriving again.
"I welcome BIG W's decision to invest in the Port."
Claire Boan, Mayor of the City of Port Adelaide Enfield, said: "We're thrilled to welcome this huge new BIG W store to Port Adelaide. As one of many retailers who have invested in the area recently, this new store shows great confidence in the Port's future as a thriving commercial precinct.
I know our community is excited about not just the new BIG W store, but also the job opportunities it brings with it. It's a fantastic addition that will attract more visitors and enhance the shopping experience for everyone."
BIG W Port Adelaide reflects a commitment to sustainability, incorporating energy-efficient LED lighting and using trolleys and baskets made from recycled milk bottles to reduce environmental impact.
Customers will find BIG W Port Adelaide within the Port Adelaide Plaza.
Opening hours for BIG W Port Adelaide are Monday, Tuesday, Wednesday and Friday 9:00am - 6:00pm, Thursday 9:00am - 8:00pm, Saturday 9:00am - 5:00pm and Sunday 10:00am - 5:00pm.
