Throughout the month of November, 50c from the sale of 2L Farm Fresh will go directly to funding mental health research, so look out for the specially designed purple label!
The two organisations are each committed to improving the lives of their communities and have worked on a number of projects together including the Breakthrough Community Round – a sporting round dedicated to normalising the mental health conversation around all levels of sport in the community.
"With one in five Australians having a diagnosed mental health issue, it's more prevalent than you might think, and chances are someone in your family, your workplace, your friendship group – or yourself – will be impacted. It could be any of us, which is why it's so important to keep these conversations going not just on one day or month, but right the way throughout the year," says Nick Hutchinson, Fleurieu Milk General Manager.
As well as purchasing a bottle of specially-branded milk in November, Fleurieu Milk and Breakthrough hope people will also take the opportunity to sit down with a friend or family member over a coffee at home, or head out to a café (where Fleurieu Milk is used, of course!) to check in on how they're travelling. Just like Jess Adamson, Mark Soderstrom and Chris McDermott did earlier this month at Luigi Delicatessen.
Breakthrough Executive Director John Mannion says: "The relationship we have with Fleurieu Milk is a special one".
"We have two proudly South Australian organisations who are compelled to give back and support their communities and have joined forces to make a bigger impact," he says.
"We can't tackle mental health alone – it's through supportive collaborations and partnerships – like the Fleurieu Milk and Breakthrough one – that we start to drive real change among mental health.
"Grabbing a coffee with a mate is the perfect way to check in on each other and look after each other's mental health."
To support the cause, look out for the 2L Fleurieu Milk Farm Fresh homogenised milk bottles with the specially-designed purple labels at Foodland, Drakes, x-Convenience and selected Woolworths stores throughout November.
