- Leading consumer comparison website, Canstar Blue, has named Bridgestone as the winner of its annual 'Most Satisfied Customers' accolade in the Tyre Retailer category for the second consecutive year.
The Canstar Blue rankings see Australian motorists who have purchased tyres in the past two years rate their experience, with this year seeing more than 900 consumers take part in the survey. The result highlighted that Bridgestone is exceeding its promise of customer service with five-stars in five of the seven criteria - an improvement on last year's result.
The national network of Bridgestone Select and Bridgestone Service Centres was the standout performer in the 2022 rankings, as the only retailer to be awarded a perfect five-stars in Overall Satisfaction, as well as in Customer Service, Quality of Tyres on Offer, Advice by Staff, and Range of Tyres on Offer.
"This is an outstanding result for our Bridgestone network, and highlights the confidence customers have in our service, experience and tyres," said Bridgestone Australia & New Zealand Managing Director, Heath Barclay.
"We're honoured to have Canstar Blue award us with the title of Most Satisfied Customers for a second year, and we congratulate our stores throughout Australia on their contribution and success in this award. Without our valued and committed network of stores, we would not be able to deliver outstanding service," he added.
According to Canstar Blue editor, Dean Heckscher, the result showcases Bridgestone's position as trusted, local experts.
"Receiving five stars for overall satisfaction, quality of tyres and staff advice, Bridgestone is in pole position for those looking to take care of their ride," Mr Heckscher said.
"Pulling into a tyre retailer can seem daunting for some, with the inner workings of a car and the tread levels of a tyre sounding like a different language. By comparing tyre retailers, consumers can potentially find a retailer that helps them understand how to take better care of their vehicle and tyres, while also doing so at a competitive price," he added.
The Canstar Blue Most Satisfied Customers award is the third accolade Bridgestone has won in the past 12 months, complementing the Reader's Digest Quality Service Award, and the title of 'Australia's Most Trusted Tyre Brand' for an unprecedented ninth straight year.
"Bridgestone Select and Bridgestone Service Centre owners have earned the trust of Australians and take great pride in representing Bridgestone in their communities. We see their passion and knowledge come through in their exceptional customer service, and we're thrilled they are being recognised by consumers for the second year in a row," Mr Barclay added.
"While this award recognises the outstanding service for tyre related services, we also know our stores are delivering the same award winning service for their mechanical offerings and contuining to build trust with motorists."
Bridgestone's dedication to customer service aims to provide ease for motorists and empower them to make informed decisions about their vehicles, inline with the company's global Bridgestone E8 Commitment.
The Bridgestone E8 Commitment is how the company strive to co-create value with customers and stakeholders through eight core values, towards a more sustainable future.
"We remain committed to ensuring our customers have the best possible experience at Bridgestone stores, and we are focussed on ensuring our customer satisfaction is maintained through initiatives like our Tyre Price Promise, Bridgestone Benefits program, and of course our trusted range of quality, safe and reliable tyres," Mr Barclay said.
