GATINEAU (Québec), Competition Bureau
Today, the Competition Bureau is launching a public consultation to solicit feedback from Canadians on its proposed guidelines concerning environmental claims. This follows an initial round of consultations held during the summer of 2024.
The proposed guidelines aim to help businesses assess whether their environmental claims comply with the provisions of the Competition Act. This includes the new greenwashing provisions added to the Act through a series of amendments that became law on June 20, 2024.
The guidelines do not prescribe when or how businesses can make environmental claims. Companies are free to make environmental claims, as long as they are not false or misleading, and have been adequately and properly tested or substantiated as required.
