Growing consciousness about where our food comes from has prompted more businesses to track the provenance of their produce. Leong Jia Yu reports on how food tracing also helps in sustainability efforts. In a pre-recorded interview, Prof William Chen, Director of NTU's FST, discussed the differences between the different types of food tracing tech, which ones are the most popular or fastest growing food tracing tech in the industry, the value of the food traceability market, as well as challenges to implement the newer food tracing tech and why some companies are embracing it.
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