- Busselton Festival of Triathlon sponsorship renewed for next three years
- Almost 8,000 spectators and athletes to attend and compete in annual South West event
- Supported by the Western Australian Government
Tens of thousands of athletes and spectators will descend on the South West over the next three years, with the Busselton Festival of Triathlon locked in until 2027.
The Western Australian Government has renewed support for the annual multisport event for the next three years, with the festival expected to attract up to 8,000 competitors and spectators in 2025 alone.
The extra visitors to the South West will boost the local tourism economy and support jobs and hospitality venues throughout the region.
The 2025 Busselton Festival of Triathlon will be held from 3 to 4 May, and is staged along the picturesque Busselton Foreshore, with events including the Busselton 100, Foreshore Triathlon and Kids Triathlon.
The headline event, the Busselton 100, attracts some of the world's elite endurance athletes to battle it out as they race through iconic locations of the South West.
The course starts with a two-kilometre swim alongside the longest timber-piled jetty in the Southern Hemisphere, the Busselton Jetty, then athletes embark on an 80-kilometre bike ride through the Tuart Forest before an 18-kilometre run along the spectacular Busselton Foreshore to take them to the finish line.
The event also features the Busselton 100 Teams Triathlon, an Aquabike event, and a health and lifestyle expo.
Registrations are now open at www.busseltonfestivaloftriathlon.com.au
As stated by Tourism Minister Rita Saffioti:
"We're proud to continue our support of the popular Busselton Festival of Triathlon for the next three years, as we continue to deliver an always on calendar of diverse tourism events to drive visitors to our State and regional towns.
"Mass participation events like this one encourage participants and spectators from near and far to compete and cheer on their friends and family, while also supporting jobs and the local hospitality and tourism industry.
"It is fantastic to continue this annual event, and I encourage anyone heading down to Busselton to extend their stay and explore more of the beautiful South West region."
As stated by Regional Development Minister Don Punch:
"The Busselton Festival of Triathlon is becoming a firm favourite on the South West events calendar, and it is great to have secured this regional event for three more years.
"As a proud South West local, I know this event adds huge vibrancy to Busselton and surrounding regional towns, while boosting local economies and invigorating local communities."
Comments attributed to South West MLC Jackie Jarvis:
"We're very excited to welcome competitors and spectators to this fantastic event for the next three years, helping to create a great weekend atmosphere along and around the foreshore.
"Importantly, these events also provide great benefits for our broader community, bringing in valuable visitor spend and supporting our local operators."
