Canada Backs New Tourism Boost in Toronto

CA Gov

On World Tourism Day, on behalf of the Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), Julie Dzerowicz, Member of Parliament for Davenport, announced an investment of over $3.1 million through the Tourism Growth Program (TGP) for 22 organizations in Toronto to draw new visitors to the region through expanded offerings. This includes support for four projects that support the growth of Indigenous tourism in Toronto, which are creating culturally rich experiences that celebrate, preserve and teach Indigenous culture.

Recipient NameProjectFunding Contribution

Toronto Tourism

Cabbagetown Business Improvement Area

Expand the Cabbagetown Street Festival, which took place September 7-8, 2024.

$90,000

Destination Toronto

Create a Tourism Growth Plan for Toronto and region.

$200,000

Downtown Yonge Business Improvement Area

Expand the IllumiNite Festival taking place in February 2025.

$200,000

Evergreen

Implement a sustainable off-season tourism plan and create new active outdoor experiences at Evergreen Brick Works.

$200,000

Kensington Market Jazz Festival

Enhance the 2024 Kensington Market Jazz Festival taking place September 27-29, 2024.

$17,500

MOCA Toronto

Develop and implement a strategic long-term tourism plan.

$185,000

MonstrARTity Creative Community

Expand the food festival at the annual #BollywoodMonster Mashup festival, which took place in July 2024.

$65,000

Nia Centre for the Arts

Develop and execute a marketing plan to promote the Little Jamaica neighbourhood.

$135,000

Sinfonia Toronto

Implement plans to attract tourism in the shoulder and winter seasons.

$74,400

The Theatre Centre

Enhance cultural tourism events in the West Queen West area as part of a "re-engagement" strategy.

$150,000

The Bentway

Enhance the visitor experience through cultural and recreational events.

$200,000

Toronto Biennial of Art

Deliver the 2024 Toronto Biennial of Art Exhibition, which takes place September 21 to December 1, 2024.

$200,000

Uma Nota Culture

Create a new "Destination Geary" tourism experience on Geary Avenue through local art and events.

$45,000

Word Media Group Inc.

Create the "Little Jamaica Music History Walking Tour," a visitor experience showcasing Black Canadian musical artists, producers and locations.

$90,000

Toronto-based southern Ontario wide Tourism

Ontario Museum Association

Develop and implement an action plan to equip rural museums with digital skills and capacities to boost local tourism.

$200,000

The New Business

Create a one-stop solution tourism stakeholder management application.

$200,000

TIAO - Tourism Industry Association of Ontario

Develop and implement an Ontario-wide tourism strategic plan to grow the economic impact of the tourism industry.

$250,000

Transportation Options

Enhance and promote regional trails in southern Ontario through an outdoor, group hiking experience to natural and historical hiking trails throughout southern Ontario.

$50,000

Indigenous Tourism in Toronto

50/50 Performing Arts Collective

Expand the November 2024 Tkaronto Music Festival (TKMF), including an Indigenous food and artisan market.

$145,000

Gord Downie & Chanie Wenjack Fund

Present the 2025 Indigenous Music & Arts Festival in June 2025, showcasing more than 50 Indigenous artists and entrepreneurs.

$200,000

Indigenous Music Alliance

Production of the June 2024 iteration of the International Indigenous Music Summit, one of the largest Indigenous music events in the world.

$200,000

The Vision Quest Project Giidwin

Create an Indigenous art and canoe exhibition titled "Ishkwanidiwin: Strength, Resilience & Resistance" at the Alton Mill Arts Centre.

$66,000

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