A major marketing campaign has been launched by the City of Perth to encourage people from across the metropolitan area to make the city their destination of choice, whether they are dining out, catching up with friends or seeing a show.
The campaign, "Shine bright in the City of Light", follows a group of dancers, who are inspired to break from a rehearsal to go and explore the City. They make their way through iconic Perth locations in fun and unique ways, showing the City in a new light.
City of Perth Lord Mayor Basil Zempilas said the campaign will make people proud of Perth and fall in love with the City of Light all over again.
"Over 60 years ago, American astronaut John Glenn dubbed our great city, the City of Light, but it's always been that for the people of Perth and this new campaign personifies all the reasons why," Mr Zempilas said.
This is the first major brand campaign since the City of Light theme first formed part of the City's brand in 2022. City of Light was officially adopted following consultations which saw the theme of light resonate strongly with the community.
"From sunlight to city lights, the campaign celebrates how our glorious city shines, from the sparkling Derbarl Yerrigan / Swan River to the glittering light-filled skyline, we truly live in the most beautiful place on Earth," Mr Zempilas said.
The new campaign was shot across 10 City locations – some iconic and well known, with others more surprising and off-the beaten track. Locations include Elizabeth Quay, Wolf Lane, the City of Perth Library and His Majesty's Theatre.
The ad features a talented cast of six local dancers and skaters, who capture the essence of Perth's diversity and youthful spirit.
"The City of Perth has just had its biggest summer season ever, and it's a sign of bigger things to come – with Boorloo Heritage Festival kicking off next week, Lightscape locked in for winter at Kings Park and Plateful Perth back for its second year in August," Mr Zempilas said.
"There's no doubt our City is shining bright and this new campaign will remind people the City is the place to be. It's full of things to do and see all year round".
The campaign can be seen here in cinemas, on TV, digital platforms, outdoor billboards and streaming services.
