Mildura Rural City Council is pleased to announce the appointment of the organisation's first General Manager Strategy and Growth.
Peter Alexander has been successful in securing the key position following a competitive external recruitment process, bringing a wealth of experience and expertise to the new role.
As General Manager for Strategy and Growth, Peter will be responsible for areas including:
- strategic planning
- statutory planning
- arts, culture and venues
- future planning
- economic development and tourism.
Council Chief Executive Officer Martin Hawson said Peter's extensive track record of transformative strategic leadership at national and international level made him the ideal candidate to lead the new department.
"The creation of Strategy and Growth was one of the actions to come out of our Organisational Sustainability Review and will play a key role in progressing our region," Mr Hawson said.
"Peter's vast and varied experience in the corporate sector, combined with his most recent role with Mildura Regional Development, positions him well to lead a team responsible for the strategic growth of our community and our region."
Peter will begin in the role on Monday 23 October and oversee the transition of economic development and tourism to Mildura Rural City Council.
Peter Alexander background
Peter has a Masters of Business Administration, a Bachelor of Business and is a graduate of the Australian Institute of Company Directors.
Peter has more than 20 years' experience as an executive and strategic leader responsible for marketing, finance and business development growth across a broad range of sectors.
Starting his management career at national retail outlet Myer, Peter quickly progressed to senior executive leadership roles within global trucking giant IVECO, where he was responsible for national sales and marketing before being recruited to Subaru Australia.
During his time at Subaru Australia, Peter implemented industry-leading strategic changes to the automotive sector, resulting in the world's largest Subaru dealership.
He then joined Polaris Industries' Australian and New Zealand network where he transformed a private distributorship into a wholly owned subsidiary, and is credited with developing the Australian and New Zealand network into Polaris Industries' most successful international business outside of the United States.
Peter is also a sought-after corporate board member and has provided executive coaching and management consultancy services through his own business before moving to Mildura in 2022.
His most recent role was as Chief Executive Officer with Mildura Regional Development, where he oversaw management of economic and tourism development in the Sunraysia region.
