There's a new way to show your support for men's health this Movember, as Coles launches a limited-edition face mask and other go-to mo products that are sure to tickle the whiskers of customers, while helping to change the face of men's health.
Coles will match dollar for dollar all funds raised for Movember at supermarkets, Coles Express sites and Coles Liquor stores nationally up to the value of $1 million this month.
During November, Coles customers can purchase Movember-branded face masks^, with a $3 donation from the sale of each mask going directly to the Movember Foundation to raise awareness of men's health issues such as prostate cancer, testicular cancer, and men's suicide.
For those in Victoria, who are unable to flaunt their facial hair in public due to ongoing COVID-19 restrictions, the masks are a great way to publicly show support and raise awareness for men's health.
Mo Bros and Mo Sistas will also be able to swap their 'stache for something a little sweeter by purchasing tasty moustache-shaped donuts at Coles supermarkets nationwide, with 10c from every two-pack sold donated to the Foundation.
A recent study conducted by the Social Research Centre found that more than half of Aussie men said no one had asked how they've been coping during the COVID-19 pandemic, while 23% of men said their mental health had worsened in the first six weeksx of the pandemic — indicating a clear need for Aussies to get behind the Movember cause in 2020.
Coles Chief Operating Officer Matt Swindells said Coles was proud to partner with Movember and help customers to show their support for the home-grown charity.
"Mental health as well as general health has been a big issue for all of us this year, including Australian men and boys," he said.
"For 17 years, Movember has done an amazing job to raise awareness and funding for programs that help save lives, and we want to help them make Movember 2020 the best yet.
"We are encouraging customers to share photos of their mo-donuts or face masks on social media to spread awareness of the Movember Foundation and men's health."
Movember APAC Country Director Rachel Carr said: "This year has been really tough on the men in our lives, so having Coles customers and their team rallying in support of Movember to create awareness and raise funds for our life-saving work, is an incredible act of support."
"Next time you head through the checkout make sure you pick up a Movember mask or treat yourself to a Mo-shaped donut, knowing you'll be making a meaningful impact on men's health, in what is our most important year yet."
Customers will also be able to help raise funds by raising a glass to Movember, with Coles donating 50c from the sale of every bottle of Choosy Beggars Cabernet Merlot, Sauvignon Blanc and Rosé sold at all Liquorland, First Choice Liquor Market and Vintage Cellar stores to the Movember Foundation.
Coles Express is also throwing its support behind Movember, donating 5c from a range of Coles Brand products including Coles Brand Water, Coles Express Bakery items and Coles Brand 2L Milk; 50c from every regular coffee and muffin combo purchase; and $1 from every sandwich or Four'n Twenty Pie purchased with a 600ml Mount Franklin water#. Customers can also donate by rounding up their fuel purchase to the nearest dollar, with the difference donated to Movember.
Coles team members last year raised $114,000 for the Movember Foundation, the fourth-highest corporate contribution for the charity in Australia.
About Movember: Movember is the leading charity changing the face of men's health on a global scale, focusing on mental health and suicide prevention, prostate cancer and testicular cancer. The charity raises funds to deliver innovative, breakthrough research and help men live happier, healthier and longer lives.
Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,250 projects around the world. In addition to tackling key health issues faced by men, Movember is working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives. The charity's vision is to have an everlasting impact on the face of men's health. To donate or learn more go to Movember.com
