Community members keen to understand the essential building blocks to creating a thriving and sustainable online business are invited to a workshop the City is hosting at Geelong's civic precinct Wurriki Nyal.
Delivered by Melbourne Innovation as part of the Australian Government-funded Digital Solutions program, Fraser Baker from Geelong business Propeld Agency will talk attendees through a range of topics on Thursday 6 June between 9.30am-12.30pm.
'Selling Online - How to Create a Sustainable Online Business' will cover learning how to drive targeted traffic through various channels including SEO, PPC, social media, and referrals, measuring success with tools like Google Analytics and value propositions.
Fraser will dive into engagement strategies, crafting compelling brand stories and leveraging social proof to captivate your audience.
The workshop will explore conversion optimisation techniques, such as effective calls to action, smart pricing strategies and seamless checkout processes, as well as the keys to customer retention through loyalty programs, personalised communication, and leveraging reviews and feedback.
Tickets are $20 and spaces are limited.
Mayor Trent Sullivan
The upcoming workshop supports small businesses, startups and entrepreneurs to make a splash in the online space.Fraser Baker from Propel will demystify the ins and outs of online business so that local Geelong businesses can increase their brand visibility.
It's well worth accessing this resource, run by a trusted professional, to develop the skills needed to manage an online business.
Deputy Mayor Anthony Aitken
Council is pleased to host the Selling Online workshop at Wurriki Nyal, 137-149 Mercer Street.This session promises to deliver tailored digital support and a networking opportunity with like-minded community members.
If you're unsure how to start an online business or have more of an impact with your existing business, this is the workshop for you.
