Murray River Council has made the decision to discontinue the Moama Lights event, citing the significant staff commitment, rising costs, and the need to explore new opportunities that better align with the long-term needs of the community.
While Moama Lights has delivered substantial economic and social benefits to the region- with an estimated $7.9million injection from the 2024 event alone - Council recognised that the resource demands required to deliver the event are no longer sustainable.
Mayor John Harvie said whilst the event itself has no doubt been successful, the ongoing strain on staff resources and ongoing costs associated with the event have become a challenge.
"Despite the success of the event, it is important to recognise the increasing financial and staffing demands."
"The time commitment from Council staff to organise and manage this event has been significant, limiting their ability to focus on other events and activities for our community."
"The unique location and rising costs of services and supplies also contribute to the challenge, requiring approximately 25,000 ticket sales and significant sponsorship to cover costs, which is an increasingly difficult target given current economic conditions."
"Furthermore, when the event first started, it was one of the first of its kind in the region. However, the event's uniqueness has diminished as similar winter lighting festivals have proliferated across the states of NSW and Victoria, eroding its competitive advantage," Cr Harvie said.
Cr Harvie said the decision reflects Council's continued commitment to responsible financial and operational management.
"While the event provided strong marketing exposure and boosted the regional economy, as costs rise, now was the time to re-evaluate the investment required to continue delivering it."
"It's been a successful four years, but now is the time to draw the curtain on this event."
Looking ahead, the Council will redirect its efforts toward attracting new, innovative events to drive tourism and economic growth, ensuring the region remains vibrant while managing resources sustainably.
"Moama Lights has been a special part of our community, and while this chapter closes, we are excited about the opportunity to explore fresh ideas and events that will continue to enhance our local economy," Cr Harvie said.
The Council thanks the community, staff, and partners for their support throughout the event's journey and looks forward to new initiatives that will benefit the region in the future.
