Parting with hard earned cash can be rough.
But maybe a bit easier if you are in the right mood. Shopping experts know that the right song at a supermarket can boost sales, reports Marketplace.
Maybe mood music will even subliminally push customers to a certain product. Could it be music from Taylor Swift or Lady Gaga, who both offer fast-paced tunes of love, heartbreak and self-acceptance? Or maybe something else completely different is needed.
The DJs of the grocery store world consist of retail associates and marketers who choose just the right genre of music to help set the ambiance for shoppers and employees.
Customers are diverse, which means "two shoppers may react differently to the same song," explains James Kellaris, James S. Womack/Gemini Chair of Signage and Visual Marketing in the UC Department of Marketing.
Kellaris was among the marketers and associates who spoke with Marketplace, a public media outlet that produces broadcast shows, podcasts, digital reporting and more.
"Hence the song is much less important than the general traits of the music, such as pace and familiarity, and the traits of the customers, such as demographics and musical tastes," says Kellaris.
Read the full article in Marketplace online.
Featured top supermarket image courtesy of Istock.
