Canada is one of the world's largest food exporters, and the success of the Canadian agriculture sector depends heavily on our ability to export our high-quality products to other countries.
To support Canadian agri-food companies in reaching these markets, today, Francis Drouin, Parliamentary Secretary to the Minister of Agriculture and Agri-Food, announced up to $5.5 million over 3 years to Group Export Agri-Food Québec-Canada through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.
This investment will allow Group Export to provide support to companies entering a foreign market for the first time as well as those currently trading in foreign markets. The objectives of the project activities are to enable Canadian companies to promote their agri-food products abroad, to secure concrete sales and contracts in their target markets, and to increase the value of international agri-food exports in all categories of agri-food products.
Group Export's project activities include facilitating business meetings, supporting attendance at trade shows, providing technical training, and organizing trade missions.