Every Conversation Counts for Child Protection Week

Every year National Child Protection Week aims to promote a safe and supported life for every child, now and into the future, and this year's theme is 'every conversation matters'.

The theme aims to encourage the community to engage in important conversations around child protection, promote the value of conversations in keeping children safe, and aims to educate and equip parents and carers with the resources to support children to safely navigate the online world.

The media releases will highlight the concerning increase in reports to the AFP-led Australian Centre to Counter Child Exploitation (ACCCE) about child sexual exploitation and abuse, profile the vital work of the Victim Identification Unit; and cover the ongoing threat of sextortion to young Australians, among other child protection issues facing the community.

Some of the media releases will contain a hightail link for grabs for radio and TV, and images for print.

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