Exclusivity Fuels Stanley x Starbucks Quencher Mania: Nightline

The limited-edition nature of the Stanley x Starbucks quenchers and a fear of missing out seem to be driving the craze that's exploding across social media, a University of Cincinnati marketing professor told ABC's "Nightline."

Featured image at top: A hand holding a Stanley tumbler. Photo/Natilyn Photography via Unsplash

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