Front-of-Pack Labels to Drive Healthier Choices

American Heart Association

The Food & Drug Administration (FDA) today announced a for a front-of-pack nutrition labeling system for foods and beverages. Nancy Brown, CEO of the American Heart Association, the world's leading voluntary organization focused on heart and brain health, issued the following statement:

"By proposing front-of-pack labeling in the United States, the FDA is taking an important step to make nutrition information clearer and more accessible, and to empower consumers to make informed choices for their health and the health of their families. For decades, the Nutrition Facts label has been an essential tool to educate people across the country about the nutritional content of their food and drinks, but high rates of diet-related illnesses continue to show that additional actions are needed to address the confusion and barriers consumers face in evaluating and identifying better options.

"Front-of-pack nutrition labeling has been adopted by other countries and has been shown to improve consumer understanding, drive healthier purchases and incentivize companies to reformulate products to be healthier. We look forward to reviewing and providing feedback on FDA's proposal and working closely with the new administration to make front-of-pack nutrition labeling a reality in this country."

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