The Brazilian presidency of the G20's strategy to engage civil society and social movements in the forum's debates includes territorialized communication, mobilization of opinion makers, and investment in innovative content.
Ensure that people's voices and realities are present in the debates between the world's largest economies, emphasizing the importance of popular participation and collaboration between different sectors of society. This is the objective of the communication and mobilization strategy of the G20 Social, presented by the Brazilian presidency at the forum on Tuesday (20th) in Rio de Janeiro.
According to Brunna Rosa, Secretary of Strategy and Networks of the Secretariat of Communication of the Presidency of the Republic of Brazil (SECOM/PR), the initiative aims to 'territorialize communication,' adapting the G20 messages to different realities and ensuring that everyone feels represented. The strategy aims to involve opinion leaders in Brazil and the other forum's member countries and to continue to invest in innovative content and formats.
Rosa spoke about the communication plan, which has been implemented since the beginning of Brazilian presidency of the forum. The plan aims to explain how debates take place through the news production of interviews and special reports, content for social networks, and audiovisual content on the priorities of G20 Brazil. She pointed out that the challenge now is to engage social movements to collaborate in finding solutions to issues that are important to people's daily lives worldwide.
'What we want to see in November is popular participation, as we organized, presenting to state leaders what we want, believe, and desire for the future and the present, showing the power of our voice and our organization,' concluded the secretary.
Collaborative communication
This is the first sign of a robust proposal to involve civil society in the coverage of G20 topics, which so far is carried out primarily through the official communication channels of the Brazilian presidency, in a partnership between the Ministry of Foreign Affairs and the Secretariat of Communication of the Presidency of the Republic (SECOM/PR).
Social movements, partner institutions, and civil society organizations' content are gathered in the Collabs area on the forum's official website: https://www.g20.org/pt-br/collabs.
'The idea is that formal institutions also construct the narrative of this G20, but also greatly enhanced by the narrative of the social movements that make this moment significant in Brazil,' said Marcelo Branco, who represents SECOM/PR at the G20 Social Council.
