A new University of Washington study links helpful behavior during the pandemic, such as donating medical supplies, to individuals' feelings of connection to others.Dennis Wise/U. of Washington
During the COVID-19 pandemic, people who recognize the connections they share with others are more likely to wear a mask, follow health guidelines and help people, even at a potential cost to themselves, a new University of Washington study shows.
Indeed, an identification with all humanity, as opposed to identification with a geographic area like a country or town, predicts whether someone will engage in "prosocial" behaviors particular to the pandemic, such as donating their own masks to a hospital or coming to the aid of a sick person.
The study, published March 10 in PLOS ONE, is drawn from about 2,500 responses, from more than 80 countries, to an online, international study launched last April.
Researchers say the findings could have implications for public health messaging during the pandemic: Appealing to individuals' deep sense of connectedness to others could, for example, encourage some people to get vaccinated, wear masks or follow other public health guidelines.
"We want to understand to what extent people feel connected with and identify with all humanity, and how that can be used to explain the individual differences in how people respond during the COVID-19 pandemic," said author Rodolfo Cortes Barragan, a postdoctoral researcher at the UW Institute for Learning & Brain Sciences, or I-LABS, who co-led the study with postdoctoral researcher Nigini Oliveira at the Paul G. Allen School for Computer Science and Engineering.
In psychology, "identification with all humanity" is a belief that can be measured and utilized in predicting behavior or informing policy or decision-making. Last spring, as governments around the world were imposing pandemic restrictions, a multidisciplinary team of UW researchers came together to study the implications of how people would respond to pandemic-related ethical dilemmas, and how those responses might be associated with various psychological beliefs.
Researchers designed an online study, providing different scenarios based in social psychology and game theory, for participants to consider. The team then made the study available in English and five other languages on the virtual lab LabintheWild, which co-author Katharina Reinecke, an associate professor in the Allen School, created for conducting behavioral studies with people around the world.
The scenarios presented participants with situations that could arise during the pandemic and asked people to what extent they would:
