Sunshine Coast Mayor Rosanna Natoli said Council's major event sponsorship program played a crucial role in the success of many events.
"The economic benefits of this sponsorship program offer value and real results for our region's economy," Mayor Natoli said.
"Events play an important role in bolstering our hospitality and tourism industries throughout the region.
"The Sunshine Coast boasts a higher-than-average number of employees in this sector and tourism continues to be our region's second largest industry.
"While we acknowledge the significant economic impact of events to our local economy, their benefits extend far beyond financial gains.
"They also help people connect through shared interests and experiences. They help create a sense of identity and pride in our region."
