Two hundred people bared their breasts as they strolled along the famous pebbly beach in a bid to make boobs more acceptable on social media
A huge crowd of men and women stripped off on Brighton Beach in a campaign to make nude breasts acceptable in public.
'Free the Nipple' saw two hundred people parade around the famous pebbly beach in protest at strict social media policies banning women's nipples .
The Sunday afternoon march started from Brighton Pier, and then headed along the East Sussex city seafront before stopping on the beach - where everybody sunbathed topless.
Despite the event being a success the boisterous group are already planning for another march in the upcoming campaign on August 28.
One member who attended the event said: "It was lovely, I felt proud and fantastic.
"There wasn't any negativity or aggression, all we got was a lot of smiles and a lot of support and cheering."
The event was organised by comedian Samantha Pressdee, who came to Brighton with her one-woman comedy show about nudity and sexuality.
Samantha said: "I've been a member of the Free The Nipple campaign over the past year.
"I joined the campaign to challenge the way women's breasts were perceived.
"Breasts have been sexualised and the point of this campaign is that they don't have to sexual."
Samantha, 33, from Walsall, is known for usually performing her acts topless and did so again in advance of a run at the Edinburgh Fringe.
Samantha spoke highly of the event and that members of the public joined the march by taking off their tops with "Free the nipples" painted on their body.
She said: " We had a lovely time, loads of pictures were taken.
"We ended up relaxing on the beach, some people decided to go for a swim whilst others brought out their guitars".
Although there was one negative aspect of the event when a man and his son came across the group, he then told his son to "cover his eyes"
Samantha added: " There's nothing wrong with kids seeing nudity if it's not in a sexual context".
International Go Topless Day is the next event that has rallies in 60 cities around the world preparations are in place as the group look assemble once again for the event rally on August 28th.
(Source: Mirror)