Majans partners with Asprey to deliver fresh new look, refined positioning and innovative flavour upgrades.
BRISBANE, AUSTRALIA — April 15, 2025 — Majans, the proud Australian company behind the popular Infuzions range, has today unveiled the biggest brand evolution in its recent history. In partnership with agency of record Asprey, the Infuzions brand refresh delivers a vibrant new look and sharpened positioning to reinforce the brand's leadership in the 'better for you' snacking space.
Available nationwide across Woolworths, Coles, Costco and independent retailers, the new packaging is designed to captivate a broader audience of health-conscious snackers, while staying true to the loyal customer base that has made Infuzions a household name.
"This refresh marks an exciting new chapter for Infuzions. It's more than a design upgrade — it's a strategic repositioning to ensure we remain the go-to brand for Australians seeking lighter, healthier snacking options," said Hayley Bonaccorso, Marketing Manager at Majans.
"We've worked closely with Asprey to bring this vision to life in a way that's contemporary, eye-catching and aligned with what today's shoppers are looking for."
The refreshed packaging brings new energy to the full range, while doubling down on Infuzions' core brand promise: snacks that are full of flavour, better for you, and never boring. The new look also coincides with an exciting product update — a new and improved Veggie Straws Sour Cream & Herb flavour, and a bold new twist on a classic with the launch of Salt & Balsamic Vinegar.
"These flavour updates reflect our commitment to constantly improving and innovating — always listening to our customers and delivering snacks that surprise and delight," said Rick Raniga, Director at Majans. "The refreshed look and evolving product range ensure we're setting the benchmark in this category, not just keeping up with it."
The brand refresh also signals the beginning of a new wave of innovation for Infuzions, with new product development set to roll out in Woolworths stores nationwide in the coming months.
With bold new packaging, refined brand messaging, and exciting product innovation on the way, Infuzions is solidifying its position as a leader in the better-for-you snacking space — and is ready to take the category to the next level.
About us:
Majans is an Australian family-owned company based in Brisbane, committed to creating high-quality snacks made with premium ingredients. Known for its focus on health and sustainability, Majans continues to innovate with its Bhuja and Infuzions ranges, offering consumers healthier snack options without compromising on flavour.
Majans' renowned brand, Bhuja, has become one of the leading snack choices for Australian families. Bhuja snacks are beloved for their bold flavours and unique blend of crunchy textures, offering a delicious snack experience that has stood the test of time.
