The future of nature-based tourism in the North West has been secured by with a $200,000 grant for the not-for-profit Emu Valley Rhododendron Garden by the Tasmanian Government.
An important environmental asset and unique experience, this world-renowned garden showcases 500 rhododendron species and more than 24,000 plants.
Premier and Minister for Tourism, Jeremy Rockliff, said the much-loved visitor experience attracts more than 10,000 people and injects $712,000 into the economy each year.
"The Gardens are a major drawcard for the Burnie region, especially during the cruise ship season, which is why we are backing in the Garden as a unique experience for visitors and locals alike," Premier Rockliff said.
"The Tasmanian Government is sustainably growing the visitor economy which injects $3.5 billion into the State's economy each year.
"As part of our 2030 Strong Plan for Tasmania's Future, we are investing in world-class events, unique experiences, upskilling the next generation of workers, and marketing Tasmania to the world."
Liberal Member for Braddon, Minister Roger Jaensch, said the Garden had been an icon of the North West, attracting garden enthusiasts, events, locals and visitors from around the world for the past 46 years.
"This grant from our Government will ensure the Garden continues to be a must-visit destination in the North West," Minister Jaensch said.
"Recently the tremendous work and commitment of the staff and volunteers of the Garden was rewarded when the Emu Valley Rhododendron Garden received the Gold Award for Tourist Attractions at the Tasmanian Tourism Awards."
Emu Valley Rhododendron Garden Chairperson and Acting General Manager Ant Dry said the grant is wonderful news.
"I thought nothing could trump us winning the Gold for Tasmania's Best Tourist Attraction this year, but this has been the icing on the cake, as it were," Mr Dry said.
"These funds are critical for us to be able to re-engineer our Garden into a sustainable tourism attraction for many years to come.
"It ensures we protect the legacy of those who created this garden from nothing. It allows us to continue to provide a magnificent and special botanical experience for both locals and visitors to Tasmania.
"It also helps us to continue our important work in conservation of the rhododendron species and into platypus research."
The Tasmanian Government will continue to deliver world-class experiences across the State to encourage regional dispersal and support the 49,000 Tasmanians who work in the tourism and hospitality industry.
