IPhone 16, AirPods 4, Apple Watch 10 Launch Worldwide

Apple

On Friday, September 20, the iPhone 16 and iPhone 16 Pro lineups, Apple Watch Series 10, the new black titanium Apple Watch Ultra 2, AirPods 4, and new colors for AirPods Max made their debut in Apple Store locations worldwide. Apple team members welcomed the first customers, celebrating the launch of these breakthrough products and offering personalized shopping assistance.

Customers can explore and purchase Apple products at their local Apple Store, as well as on apple.com and in the redesigned Apple Store app. Apple Specialists are available to assist customers with a variety of retail services, including trading in old devices, finding carrier deals, setting up new devices, and learning about Apple Intelligence¹ - the personal intelligence system built for iPhone, iPad, and Mac.

Apple Jing'an, Shanghai

A crowd of customers test out the new iPhone 16 lineup.

Two customers compare the new iPhone 16 Pro to their personal device.

A customer shows off his new iPhone 16 Pro purchase as Apple team members cheer them on.

A customer checks out his new iPhone purchase.

A customer shows off their new Apple Watch Series 10.

A customer tests out the new jet black aluminum Apple Watch Series 10 on their wrist.

A customer smiles bashfully with their new AirPods Max purchase.

Apple Myeongdong, Seoul

Apple team members applaud the first customers at Apple Myeongdong in Seoul, South Korea.

Customers show off their new iPhone 16 Pro purchases.

iPhone 16 and iPhone 16 Plus devices on display in black, white, and pink.

A customer tries on the new Apple Watch Series 10.

A customer tests out sound quality on AirPods Max.

Customers test out the new Camera Control on iPhone 16 Pro.

A customer shows off his old and new iPhones.

Customers check out the new Apple Watch Series Ultra 2 in black titanium with the Titanium Milanese Loop bands.

A customer compares the white iPhone 16 and white iPhone 16 Pro cameras.

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