The Defence Blood Drive launched in Canberra on Friday, and this year the Australian Defence Force (ADF) is inviting the public to get involved.
The ADF aims to raise 11,000 life-saving blood donations between Navy, Army, Air Force and Defence public service, with the public encouraged to assist by also donating blood in support of the ADF Drive.
Leading the campaign is ADF Blood Drive Ambassador, Group Captain Mike Burgess-Orton, who hopes this year's involvement of the public will increase much-needed donations for Red Cross Lifeblood.
"Now in its 15th year, this is Australia's longest running blood donation challenge with the blood, plasma and platelets donated each year making a significant impact on the quality of life for Australians in need," Group Captain Burgess-Orton said.
"What makes this year's drive different is that we are inviting the public to help increase our target of 11,000 blood donations by nominating one of the three services or the Defence public service to receive your donation against their final tally."
One blood donation can save up to three lives, while plasma can create 18 life-giving treatments. People can also donate blood platelets as part of the Defence Blood Drive.
Sally Deveson from the Australian Red Cross Lifeblood said she is looking forward to working with Army, Navy, Air Force and Defence public service in their blood drive.
"Defence's donations of blood, plasma and platelets will help us meet the demand for blood products for vulnerable patients from now until the holiday season," Ms Deveson said.
"With the added support of the public in the Defence Blood Drive, we are hoping to see a significant increase in blood donations this year.
"Even if you are ineligible to donate blood, there are still ways to get involved by organising appointments for your work mates, friends or family or simply spreading the word about the importance of donating blood."
Register your appointment at Australian Red Cross Lifeblood and start your donation journey today, remember to make your donation count towards your chosen service to add to their tally.
The Defence Blood Drive runs from 1 September until 8 December.
For details on eligibility to donate blood, visit Australian Red Cross Lifeblood.
