- Lexus brings A-Un to Milan Design Week 2025, an interactive installation inspired by the brand's next-generation cockpit interface for electric vehicles, Black Butterfly. A-Un demonstrates how cars can push the boundaries of the new possibilities of the human-machine connection.
- Alongside with A-Un, Lexus' Discover Together exhibition showcases interactive works from three creators, all of which express the potential of Black Butterfly.
Lexus will showcase A-Un, an interactive installation that connects intuitively with its experiencers, from April 8 to April 13, 2025, at Superstudio Più (Daylight Hall) during Milan Design Week. The famed design week, a key event for global creatives, is the biggest of its kind and brings together furniture makers and fashions brands to showcase their latest wares. This year, alongside A-Un, Lexus will display the Discover Together, an exhibition of interactive works from three creators. Lexus has continuously challenged the status quo in the luxury automotive space, pushing boundaries in both products and services to create new experiences that respect every moment of a customer's time. During Milan Design Week 2024, Lexus displayed its "Time" installation which took inspiration from the next-generation Lexus electric vehicle, LF-ZC. The showcase demonstrated Lexus's vision of endless possibilities for future technologies and communicated how software will continue its evolution to better individuals' experience through cars. Produced in collaboration with Lexus and Tokyo-based creative agency, SIX, and design studio, STUDEO, A-Un is inspired by the traditional Japanese concept of Aun no Kokyu (the synchrony of breathing) showing a new dimension of seamless communication between humans and mobility and captures the spirit of mutual understanding through perfectly synchronized interactions.
A trio of up-and-coming creators bolsters Lexus' Milan Design Week installation. For more than a decade, Lexus has been supporting innovative creators who strive to shape a richer future world and society through the Lexus Design Award. Building on this legacy, Lexus has launched a new initiative called Discover Together (Tentative). This project emphasizes co-creation with creators and reinterprets and expresses the new possibilities of the brand's next-generation cockpit interface for electric vehicles, Black Butterfly through the unique perspectives of three creator groups from Bascule Inc., Northwestern University, and Lexus Designer Team. Through their pieces, the creators demonstrate the kinds of chemistry and experiences that can occur between humans and Black Butterfly.
Please enjoy this immersive installation within the grand space of Superstudio Più, where cars connect with people to pioneer new realms of mobility.
Exhibition Information
| Dates | Press Day: April 7 (Monday), Public Day: April 8 to 13 (Sunday) |
|---|---|
| Venue | Superstudio Più, Daylight |
| Address | Via Tortona, 27, 20144 - Milan, Italy |
| Exhibitions | A-Un Installation / Discover Together artwork exhibition in collaboration with Bascule Inc., Northeastern University, and Lexus Designer Team |
| Organizer | Lexus International |
Founded creative company, SIX Inc. in 2013. As a creative director, Nozoe takes on the challenge of creating new forms of communication and real-world experiences with brands both in Japan and overseas, including Toyota GR and Lexus. He has worked on a number of projects that have expanded the boundaries of expression through the fusion of technology, including spatial expression using 1,000 drones, the music video Obsession for Smoothness created in collaboration with OK Go, and the Space Balloon Project, a real-time interaction with the stratosphere. To date, he has received over 100 international creative awards, including a Cannes Lions Gold Award and a New York Festival Gold Award. SIX's original product, the COTODAMA Lyric Speaker, is sold in 44 countries worldwide, demonstrating high recognition for its innovation in product development.
A graduate of the Department of Design Informatics at Musashino Art University, Ikezawa founded creative studio, STUDEO in 2020. Approaching brand strategy from the perspective of art direction, he seamlessly integrates concept development, product design including packaging and logo design, and the planning of communication tools such as commercials, graphics, and spatial design to create a cohesive brand world. In 2018, Ikezawa held a solo exhibition BEYOND THE CRAFT in New York and, in 2024, participated as a designer in The Trio Asia Posters at the Mexico International Poster Biennial.
His works have been recognized with numerous awards, including the Tokyo ADC Award, JAGDA New Designer Award, Cannes Lions International Festival of Creativity, ONE SHOW, and New York ADC. He is a member of the Tokyo Art Directors Club and the Japan Graphic Designers Association.
Bascule Inc. is a creative team based in Tokyo, known for extracting reality and stories hidden in various data to create emotional experiences. Centered around their unique approach called DATA-TAINMENT, they engage in a wide array of fields including advertising, events, sports, art, urban development, and outer space, aiming to create new experiential values that everyone can participate in.
Under the direction of Paolo Ciuccarelli, head of Northeastern University's Center for Design, Chloe Prock, Jasmine Yiming Sun, and Elizabeth McCaffrey form a team of designers and researchers exploring the wide intersections of data visualization, experience design, and creative practice. With expertise spanning immersive media, computational data visualization, UI/UX design, and design research, their work bridges the gaps between emerging technologies, human-centered design, and poetic computation to create engaging and thought-provoking experiences.
Design Team at Toyota Motor Corporation. Challenging new expressions and experiences by reinterpreting the Black Butterfly. As a mentor, Takabatake works as a Concept & Vision Designer, planning future visions and concepts targeting all products, including experiences for both Lexus and Toyota brands. Designer Yuri Tamura began her career as a CMF designer and now explores innovative designs that challenge existing concepts across all genres. She focuses on capturing human emotions and experiences from new perspectives, aiming to deliver inspiration to many.
"Achieving zero, and adding new value beyond it"
As part of efforts to pass our beautiful "Home Planet" to the next generation, Toyota has identified and is helping to solve issues faced by individuals and overall society, which Toyota calls "Achieving Zero," hoping to help reduce the negative impacts caused by these issues to people and the environment to zero. Additionally, Toyota is also looking "Beyond Zero" to create and provide greater value by continuing to diligently seek ways to improve lives and society for the future.
- About Beyond Zero
- https://global.toyota/en/mobility/beyond-zero/
Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.
- SDGs Initiatives
- https://global.toyota/en/sustainability/sdgs/
