Since 2019, the Tasmanian Government's Love 40 campaign has marked the start of the school year, carrying on throughout each term.
Love 40 is a reminder for road users to slow down and obey road rules in school zones.
Minister for Transport, Eric Abetz, said the message was plain and simple, drivers must abide by the rules.
"On any given school day, approximately 85,000 school kids are on the move across the State and they deserve to do so safely," Minister Abetz said.
"Each year we launch our Love 40 campaign to mark the beginning of the new school year to ensure the message remains front of mind, drive to the speed limit.
"It is 40km/h speed limit during peak pick up and drop off times for a reason – it keeps people safe.
"Between 2020 and 2024, 13 pedestrians and cyclists aged 17 and under were involved in crashes in school zones, including one fatality.
"These are wholly avoidable and a complete tragedy.
"This year the campaign will focus on the common excuses people use after breaking road rules in a move set to dispel the common mindset of 'it won't happen to me'.
"We're working hard to improve infrastructure across the State through our 2030 Strong Plan for Tasmania's Future to allow for safer roads – but Tasmanians must also do the right thing."
