This set of key performance indicators for the 2023 Census provides the targets and measures Stats NZ is using to measure delivery of the 2023 Census Strategy. When published, the information on these indicators will be available on this page.
Page updated 18 June 2024
Key performance indicators
We are measuring how successful we have been delivering our strategy for the 2023 Census against the following key performance indicators (KPIs).
| Due | Results | ||
|---|---|---|---|
KPI 1 |
National response rate total population ≥ 90% |
9 December 20242 |
|
KPI 2 |
National response rate for people of Māori descent ≥ 90% |
9 December 20242 |
|
KPI 3 |
National net coverage rate total population ≥ 98% |
9 December 20242 |
|
KPI 4 |
National net coverage rate for people of Māori descent ≥ 98% |
9 December 20242 |
|
KPI 5 |
A first release of census data by 31 May 20241 |
Completed |
First release of 2023 Census |
KPI 6 |
Improve the quality of iwi affiliation data: a) Priority level for iwi affiliation increases from 2 to 1 b) Iwi affiliation quality metric 1 score improves from |
a) Completed b) 3 October 20243 |
KPI 6a - Iwi affiliation |
KPI 7 |
Percentage of Māori who have medium to very high trust |
Published | |
KPI 8 |
Improved trust and confidence of Tangata Moana - Pacific a) Percentage of Pacific Peoples who have medium to very b) National response rate for Pacific Peoples ≥ 90% |
a) Published b) 9 December 20242 |
KPI 8a - 75%, see 2023 Census |
1. This is the only KPI that changed in the course of delivering the census, 2. Confirmed by the Post-enumeration Survey, which happens after the 2023 Census. 3. The second release of census data is planned for 3 October 2024. |
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2023 Census strategy
Our mission for the 2023 Census is to rebuild trust and confidence in census and deliver quality data to our customers. To achieve this, we have prioritised census design around four strategic initiatives that reflect:
- Stats NZ's overall strategy - About Aotearoa, for Aotearoa, Data that improves lives today and for generations to come
- the 2023 Census mission - Re-build trust and confidence and deliver quality data to our customers.
Our strategic initiatives
Drive high response rates
Enabled by:
- making it easy for people to participate
- making census relevant to people's everyday lives
- making legal obligations clear to people.
Deliver quality data to meet customer needs
Enabled by:
- having clarity of customers' needs
- quality by design
- independent verification.
Build trust to gain commitment
Enabled by:
- being transparent about our approach
- proactively engaging with Treaty partners, stakeholders, and communities
- communicating about our progress.
Build trust and value for Māori through data equity
Enabled by:
- building capacity and capability for iwi-Māori
- collaborating with iwi-Māori to deliver quality data
- establishing co-design partnerships.
