Under Mr. Asada's leadership, Marubeni made pioneering investments in the UK. Marubeni invested £370m into Westermost Rough offshore wind farm creating thousands of jobs. This pioneering investment also helped kick-start the UK offshore wind industry, and set the scene for Marubeni's more recent strategic engagements with the UK on offshore wind in Scotland and Hokkaido.
Mr Asada revitalised the British Market Council (a group of leading Japanese and UK companies focussed on supporting trade relations between Japan and the UK) , as Chairman over six years. He was instrumental in raising awareness in Japan of the UK's strengths, further improving the partnership between our countries.
The award by the Majesty The Queen of the honorary CBE to Mr Asada was announced on 4 June 2021.