New Aboriginal Tourism Strategy Transforms NT Direction

NT Government
Joel Bowden

Minister for Tourism and Hospitality

Media Release

Aboriginal Tourism Strategy sets new direction for Aboriginal tourism

5 June 2024

The Territory Labor Government is today launching a refreshed Aboriginal Tourism Strategy.

Since its release in 2019 the Strategy has guided the growth of the Aboriginal tourism sector which is estimated to have contributed $383 million into the NT economy in 2021-22 and supports an estimated 1,440 tourism jobs.

The refreshed strategy outlines a new vision to inspire visitors to connect through immersive tourism experiences that sustain future generations and a mission to support Aboriginal Territorians participating in the tourism sector to benefit economically, socially and culturally.

The updated strategy is backed by a $6 million investment to deliver strategic Indigenous tourism projects from the Territory Labor and Australian Governments announced in April with a number of grant programs currently open to Territory based majority owned Aboriginal businesses and organisations.

Grant funding is also currently available through Round 7 of the $1 million Aboriginal Tourism Grant Program; the new $1.4 million Aboriginal Tourism Development in NT Parks and Reserves Grants Program and the Unlocking Aboriginal Tourism Development Funding program which offers funding up to $150,000 for consultancy services to help unlock Aboriginal tourism development funding.

Tourism is an important economic driver in the Territory, contributing around $1.5 billion to the NT economy and supporting around 12,500 workers. To view the updated Northern Territory Aboriginal Tourism Strategy 2020-2030 and annual progress reports head to tourismnt.com.au/research-strategies here

Quotes to attribute to Minister for Tourism and Hospitality Joel Bowden:

"Aboriginal tourism plays a significant role in the Territory's tourism industry with the rich and diverse cultural traditions of Aboriginal Territorians a drawcard for international and domestic visitors to the NT.

"Territory Labor is backing the continued growth of Aboriginal tourism in our regions, unlocking opportunities for Aboriginal Territorians and together with our Aboriginal Tourism Committee and operators we can continue to build the Territory's Aboriginal tourism sector and experiences.

Quotes attributable to Aboriginal Tourism Committee Chair Paul Ah Chee:

"The refreshed strategy ensures that Aboriginal people are at the centre of our mission and vision. We want to ensure that local Aboriginal people own the Aboriginal tourism narrative in the Territory and benefit economically, socially and culturally.

"The three yearly review enables us to reflect on progress made to date and ensure the strategy is on track to achieve our new goals and priorities."

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