New Ad Campaign for Canadian Dental Care Plan Launched

Health Canada

The federal government is focused on delivering for Canadians with lower costs, more savings, and a fair chance for everyone to succeed. Affordable dental care is central to our work.

Today, the government launched an ad campaign in support of the Canadian Dental Care Plan (CDCP). As one of the largest social programs in Canadian history, the CDCP will make dental care more affordable for up to nine million Canadians, who are currently without insurance. The CDCP is currently open to eligible seniors, adults with a valid Disability Tax Credit certificate, and children under 18, and covers services like cleaning, fillings, dentures, and more - so Canadians pay less for healthy teeth.

To increase awareness and ensure more Canadians can benefit from the plan, ads promoting the plan will run until mid October on over several platforms including television, streaming services, relevant websites, social media and out-of-home ad spaces. On television, the ad will run on over 50 stations across English and French Canada.

Click here to watch the ad in English.

Click here to watch the ad in French.

As of today, more than 2.4 million Canadians have been approved to receive coverage under the CDCP and close to 650,000 of them have already received care. Because of the CDCP and the coverage it provides to Canadians, that comes to more than $442 million in dental expenses covered.

Over the summer, we made the plan easier to access for dental professionals and that is why dental care provider participation is also increasing. Currently, more than 20,500 providers are participating in the CDCP, representing 82% of active providers in Canada, offering a wide range of services such as cleanings, fillings and dentures.

Dental care is health care. By helping cover some or all of the cost of a wide range of services, the CDCP is helping more Canadians get access to the care they need. Alongside affordable dental care, the federal government is taking action to create more jobs, build more homes, invest in families, and grow the economy.

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