Over the past two years, New Brunswick's tourism operators have doubled down to build experiences, accommodations, and strategies to strengthen Atlantic Canada as a destination of choice - spearheading more than 100 projects through the Government of Canada's Tourism Relief Fund. That work continues, and ACOA is here to help businesses as they attract more visitors to the region and grow the industry with fresh approaches to delivering world-class tourism.
Today, the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA, announced over $6.7 million in Tourism Relief Fund (TRF) support to 53 projects with businesses and organizations across New Brunswick. This is in addition to $6.4 million in previously announced TRF contributions to 53 New Brunswick businesses since the program launched.
Minister Petitpas Taylor showcased six of the new projects from across the province that demonstrate the TRF's focus on building, upgrading and diversifying innovative tourism products:
· $500,000 to Metepenagiag Heritage Park Inc. in Red Bank, a modern Indigenous interpretive site, to help enhance products and services.
· $500,000 to Camping Plage Aboiteau Beach Inc. in Cap Pelé, to establish a glamping resort and attract visitors to one of Canada's top beaches.
· $350,000 to the New Brunswick Potato Museum Inc. in Florenceville-Bristol, the French Fry Capital of the World, to revitalize infrastructure and programming to enhance the tourism experience.
· $166,106 to the Grand Falls Cycling Committee Inc. to improve bike trails throughout the Town of Grand Falls.
· $99,999 to Salty Towers Inn Ltd. in Saint Andrews to renovate and increase the comfort of visitors to extend their stays in one of New Brunswick's anchor destination locations.
· $75,000 to Second Nature Outdoors Inc. in Fredericton to purchase new recreational equipment to expand and diversify their small craft water experiences.
Launched in July 2021, the TRF has helped organizations and businesses in the tourism sector upgrade their offering of innovative products and services, enticing new visitors, and reinvigorating the economy. Canada's regional development agencies have been delivering the $485 million in TRF support.
