- Anneke Brown appointed as new Tourism WA managing director
- 25 years' experience in hospitality and hotel project development
- Will commence on Monday, 9 December 2024
Highly experienced hospitality and hotel project manager Anneke Brown has been appointed as Tourism Western Australia's new managing director.
Ms Brown has 25 years of international, national and local experience in hospitality leadership roles and has worked closely with prestigious hotels in Western Australia to elevate their offerings.
A highly regarded leader in Western Australia's tourism industry, Ms Brown's experience includes senior roles with global hotel brands including Aman Resorts and COMO Hotels & Resorts, and at the helm of a renowned hotel consultancy business which provided services to hospitality venues to help achieve design and operational excellence.
Ms Brown is also the Chair of WA's Women in Tourism and Hospitality association and a former Tourism WA Board Commissioner.
Anneke will be taking over the managing director role at Tourism WA from Steph Underwood, who has acted in the role since May 2024.
Ms Brown has been appointed for a five-year term which will commence on Monday, 9 December 2024.
For more information visit tourism.wa.gov.au .
As stated by Tourism Minister Rita Saffioti:
"The tourism sector plays a critical role in supporting local jobs and businesses, generating money for our State's economy through visitor spend and supporting our efforts to diversify.
"With this in mind, it's vital we have an experienced leader at the helm of Tourism WA, and we're really pleased to have appointed Anneke Brown to this managing director position.
"Ms Brown brings with her a tremendous wealth of international experience in tourism and hospitality, which is vital to developing Western Australia's tourism industry and continuing to make our state the destination of choice.
"I would also like to thank Steph Underwood for her dedication and commitment as acting managing director since May 2024."
As stated by Tourism WA Chair Di Bain:
"We welcome the appointment of Anneke Brown as managing director, and look forward to working closely with her to further develop Western Australia's growing tourism industry.
"The managing director position is instrumental in marketing Western Australia as an incredible holiday and events destination and inspiring people to visit us from around Australia and the world.
"Anneke brings with her vital leadership experience and advanced knowledge of the hospitality industry which will only bolster the incredible work of Tourism WA in elevating the State as a desirable destination around the world.
"The Tourism WA Board sincerely thanks acting managing director Steph Underwood who has led the agency since May 2024."
