The 2022 official Visitor Guide for Bendigo and Heathcote has been released featuring new experiences, suggestions on what to see and do and themed itineraries to appeal to residents, domestic and international visitors.
City of Greater Bendigo Manager Tourism and Major Events Terry Karamaloudis said the updated Visitor Guide was a great way to showcase the region.
"With so many exciting events taking place over the next few months, including Bendigo Gallery's exclusive Elvis: Direct from Graceland, the Lost Trades Fair and the historic 150th Bendigo Easter Fair, the guide is perfect for domestic and international visitors looking for a memorable getaway." Mr Karamaloudis said.
"Visitors love browsing a good guide and they'll be spoilt for choice with our unique attractions, major events, arts and culture, food and wine, family fun, heritage and surrounding natural beauty.
"We are delighted that borders are opening up for more international tourists and this guide will inspire visitors to spend more days and nights here and explore Bendigo and Heathcote and the surrounding areas. The guide encourages dollars to be spent across the region through suggested itineraries based on key interests.
"The domestic market is still core to Bendigo promotions right now as many people are not travelling too far from their home due to the uncertainty of the COVID-19 pandemic.
"Greater Bendigo is ideally located to attract a high volume of visitors from Melbourne and across Victoria, as well as those flying direct from Sydney to Bendigo Airport."
This year's guide cover features 'I am Djaara', an illuminated mural from the Djaara Lights artworks and a dedicated double page spread celebrates Dja Dja Wurrung Traditional Owners with culturally significant experiences available in Bendigo.
New experiences and things to see and do appear in motivational sections, focusing on the region's heritage and history, arts and culture, food and local produce, active lifestyle and suggested itineraries.
Accessible experiences, activities to do during the day and at night as well as free or low cost options are also covered. Each section has a QR code to link to more detailed information on the Bendigo Region website.
The guide will be distributed to local tourism operators, Visitor Information Centres across Victoria, Bendigo and Melbourne Airports. The guide will also be used in the interstate and international markets as a key promotional tool for the region.
The guide is produced by the City of Greater Bendigo in partnership with the Bendigo Tourism Board to showcase unique events and experiences on offer in the region.
A digital version of the Visitor Guide is available on the Bendigo Region website: https://www.bendigoregion.com.au/explore-bendigo/bendigo-official-guides
