Big Bash fans are being encouraged to choose healthy beverage options this summer with Nexba, the market-leading ambient kombucha brand, partnering with the KFC Big Bash League.
Nexba is the All Natural, Sugar Free beverage for all occasions, and is committed to empowering Australian families to make positive choices throughout the summer festive season.
Players and fans alike are being encouraged to be Naturally Brave throughout the season, with Nexba supporting the X-Factor, its associated drinks break and the Power Surge in each innings at every game.
In addition, Nexba consumers will be given the chance to win tickets to the BBL Final on January 28. To be eligible, fans must purchase any Nexba product from Woolworths stores between January 5 and 20 and head to www.nexba.com to enter.
The partnership is an extension of Nexba's ongoing support for cricket as a proud partner of National Backyard Cricket, a fund-raising initiative to support education in regional and disadvantaged communities.
Steven Palombo, Cricket Australia's Head of Commercial, said:
"We're delighted to welcome Nexba to our valued family of partners this season and thank them for their support.
"Nexba is a brand with perfect alignment to the Big Bash – it's a fun, fresh and healthy option for families and like the BBL, is based on innovation and brave thinking.
"We look forward to seeing our fans making positive beverage choices at grounds around the country this summer."
Steve Smyth, Nexba ANZ's General Manager, said:
"This is a fantastic partnership and reflective of a major shift in the conscious consumption movement. Congratulations to Cricket Australia for their vision in creating healthier moments in sport, and in choosing Nexba to engage with cricket fans around Australia.
"Together with the WBBL and BBL, we want Australian families to know that it's possible to make positive beverage choices that are all natural and completely sugar free, without any compromise on the experience we all love to enjoy."
